For the FIVB Volleyball World Championship 2022, I created a range of campaign assets for digital and print as part of the tournament’s international communications work.

Working within the existing championship identity, the challenge was to keep everything consistent across many different formats, audiences, and touchpoints in both Poland and the Netherlands.

I translated the visual system into social media content, print materials, and campaign assets, adjusting layouts, hierarchy, and messaging while keeping the overall brand experience intact.

The work helped create a consistent visual rollout across channels, making sure the championship identity stayed clear and recognizable throughout the tournament.